LinkedIn for Lead Generation – An Overview of the Current World’s Best Practice as at Feb 2018

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How to find Email Address From LinkedIn best way. LinkedIn has been the focus of online scams and phishing attacks for a number of years now, primarily because of the wealth of data it offers on employees at corporations. Just as corporate recruiters ply LinkedIn’s treasure trove of employee data to find potential recruits for open positions, malicious actors mine that same collection of data to identify potential marks for business email compromise attacks, including wire transfer and W-2 social engineering scams, as well as a number of other creative ruses including: 1. Credentials Phishes, in which the bad guys use spoofed LinkedIn support notices to trick unwitting victims into coughing up the credentials to their LinkedIn accounts, which can then be leveraged for further mayhem. 2. Advance Fee/Fake Job Offer Scams, which see the bad guys using Connection Requests from fake profiles as the initial contact in schemes designed to trick users into parting ways ways with money or other valuable data. 3. Spoofed/Fake Connection Requests, which allow the bad guys to leverage LinkedIn’s reputation with users to spring malicious downloads employees sitting inside corporate networks. 4. Dating/Romance Scams, which are often initiated through LinkedIn’s InMail feature but which inevitably lead to scams perpetrated through external email accounts. 5. Spear-Phishing/Whaling, one of the more common uses of LinkedIn by malicious actors, who exploit LinkedIn profile data to hone and target other types of attacks on corporate employees. The common element in most of these scams is the use of fake profiles whose reputation/trust is enhanced by real LinkedIn users accepting bogus Connection Requests. Once a bogus or fake profile has become sufficiently reputable it can be used to launch still other types of attacks both inside and outside LinkedIn. In other cases, the bad guys may use compromised but otherwise real and legitimate LinkedIn accounts for the same purposes. Known Unknowns It is to LinkedIn’s credit that it so quickly disabled an obviously fake Wells Fargo profile used to phish LinkedIn users. That said, without the opportunity to examine this fake or bogus profile, we are unable to identify the precise means through which malicious actors managed to target and then phish likely Wells Fargo account holders using LinkedIn’s own messaging features. Clearly the bad guys set up a bogus Wells Fargo profile on LinkedIn. How they managed to identify and target likely Wells Fargo account holders is unknown. Also unknown is how they managed to generate a credentials phish email using a custom text (as opposed to one of LinkedIn’s own canned email templates) and delivered through LinkedIn’s own platform to external email addresses. We strongly suspect, though, that these attacks leveraged fake Connection Requests to build the reputation of fake Wells Fargo Profile and generate first and second level connections within LinkedIn to open doorways through which these attacks could be launched. What we don’t know is the precise steps through which the bad guys actually managed to accomplish this or the type of account used to do it. Known Takeaways What is abundantly clear from this series of Wells Fargo phishes is that LinkedIn has become a viable platform for launching phishing attacks against users who have been targeted for their connections to a high profile financial institution. LinkedIn is now valued not only for its wealth of data on potential targets for all manner of scams and targeted phishing attacks but for its usefulness in generating emails that leverage LinkedIn’s own reputation to bypass security solutions implemented by organizations worldwide. Given the restrictions surrounding the use of LinkedIn’s messaging features, we doubt that these kinds of leveraged attacks will ever achieve high volume distribution. But LinkedIn’s inherent reputation does lend itself to launching very targeted attacks against corporate lucrative targets. A credentials phish, as we saw in these two cases, is the most basic of phishing attacks. Having proven LinkedIn’s viability as a phishing platform, we expect malicious actors will find creative ways to exploit LinkedIn’s data and messaging features to launch still more dangerous and creative attacks against LinkedIn users in the near future. copy blog.knowbe4.com