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Expanding and Utilizing Your Personal Network Once your LinkedIn profile is set up and you have created your Company Page, the next thing you need to do is to start growing your personal network. As mentioned before, this will create countless new opportunities to promote your business, to find business partners and to gain clients among many other things. We’re looking at this first rather than marketing because marketing on LinkedIn will be that much easier once you have built up a large network. Degrees of Separation When you first sign up to LinkedIn, you will be given the opportunity to add a bunch of people that you already know through Facebook, through your mobile phone contacts and through your e-mail among other things. This might at first seem like an irritation and you’ll probably be tempted to quickly swipe through all your old school friends and work colleagues. But don’t. Why? Because those contacts are incredibly valuable, even if you’re not particularly interested in their actual careers. To understand this is to appreciate the full power of LinkedIn, which often comes down to essentially being a case of a game of ‘degrees of separation’. To see this in action, take a look at your current LinkedIn profile and then search for someone influential that you want to connect with. Don’t be afraid to reach for the stars and to aim big Richard Branson might be slightly too high up the pecking order but if you have a few hundred contacts, then you could very well find that you’re connected to someone like Tony Robbins. That’s a hugely powerful connection and we’ll see how you can use this later. So in other words, that kid who always used to pick their nose at the back of history class is well worth adding on LinkedIn because their Aunt might just be best friends with Tony Robbins’ hair dresser it’s always possible! The wider the audience you connect with, the more easily you’ll be able to start reaching out to more people. So, don’t just accept all those people you knew from school make sure that you also actively seek out anyone you can think of and use them to build your professional network. And you never know, it might just turn out that someone you used to know is themselves now a very powerful connection for you!
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