RateGain Celebrates 15,000 Followers on LinkedIn
We love our LinkedIn followers: All 15,000 of them! We’re celebrating this milestone in our own way http://bit.ly/1IPXUa9
- Amsterdam Osdorp
How to use LinkedIn Advanced Search
Attention Job Seekers. Here is a video I made on how to do an advanced search on LinkedIn to search for hiring managers who work at specific companies. This is a great way to find job leads in companies you want to work at. Even if you are not not a job seeker, this is a great way for entrepreneurs and consultants to find targeted leads. You can use this strategy to find people who work in specific companies whom you’d like to network with, which in return can turn into leads for your business. Remember these 3 things when you connect with them: 1. Thank them for the connection-create a 2-3 sentence thank you message scripts 2. Endorse some of their skills 3. Engage in their posts-build the relationship I have tons of scripts you can use. Message me on LinkedIn linkedin.com/in/kathleentamburino
Learn how to generate leads online using Facebook and LinkedIn
I will show you how to generate leads online using Facebook and LinkedIn.
LinkedIn for free publicity – how to publish posts
In this video, you will learn a trick for using LinkedIn to let your entire social network know what you’re doing, and by the way, LinkedIn does this for you FOR FREE! If youre like a lot of people on LinkedIn, you know it is a really powerful tool for both growing your network and growing your sales. But you dont know the best use of time when it comes to your activities on LinkedIn. Im going to share with you a trick that I found, that as of right now – it’s the only way to let your entire social network on LinkedIn know exactly what it is you’re doing about without being spammy. Its actually just giving your network a heads up and LinkedIn does it on your behalf. Looking at LinkedIns homepage, you’ve probably seen these three options: 1) Share an Update 2) Upload a Photo 3) Publish a Post. Sharing an Update and Uploading a Photo are really like the same thing. Linkedin prompts you by saying: What’s on your mind? Is it something about you personally, something about your company, or maybe it’s an industry news item that you found? To do so, youll want to copy and paste your update in the Share An Update section and then click on the picture icon (right side of the text box) and add your photo. Or you could start with adding photo in the Upload a Photo tab and instead of adding the verbiage first and then adding a photo, this is the opposite. Add your photo first, then the verbiage. The way that these two work is a lot like Facebook. You’ll notice that under the section where you would add your update, its basically like the Newsfeed on Facebook. In this tutorial, youll notice that I’ve Liked a lot of updates that Trang has posted from Forbes. What LinkedIn will do now is show me exactly what it believes is important to me. If I scroll down, you’re going to see that I have all kinds of news items here that are from all the people that I know and follow. It shows me, in reverse order of the importance, what LinkedIn thinks I want to see. So this is a fleeting area, if I don’t read this now, I’ll never be shown it again because it’s constantly updated. Well, there’s another way to do this and itll let your entire network know what it is that youre doing and it’s by using the Publishing a Post tab. Very few people know about this and very few people do this. As an example, when you click the Publish a Post tab, youll see in this video an article that I posted in November 30th, just after Black Friday. The post is about an observation that I had about Costco, Nordstrom, and REI and why none of them have to do anything for Black Friday because their culture. By using the Publish a Post section, I can add a photo and a title to my article using LinkedIn’s native publishing platform. When you scroll down, what youll see is a lot like word processor or if you’ve ever done any kind of web based work, you recognize the Heading options and other options as a way to start marking up your text to show both the search engines as well as the readers of your article, what is important. For example, the block quote icon is basically a way of getting people to stop, pay attention, and say Okay, that’s what Spencer talking about. You also see that you can mark up your text with bold, underline text, justification, bullet points, etc. You can also add links, photos, and videos. In this example, you can see I went through this article and added H2 tag, which is just a fancy way of saying that I want people to pay attention to a particular section, I also added some bullet points, a photo, more verbiage, a link so people could fact-check, and then at the very end I asked a question. Once you click Publish (at the top), your entire network is notified. Up at the top of your menu bar (near your LinkedIn profile picture) – in the flag icon drop down, you will notice all of the people you are connected to and what they have published as well. This is a great feature of LinkedIn because when your entire network logs in, they will see a little red dot up by their flag icon and they will know you have written something to share. The bonus is that when someone from your network feels that your article is of value to them and to their target customer, they will share it to their network. This is a great way to stop stay top of mind, FOR FREE, on LinkedIn. Thank you so much for watching this video and if you have any ideas or any questions, please enter them into the comment sections below. Also, before you leave, please push that big red Subscribe button to be sure to subscribe to my channel so I can keep these videos coming your way. If you find my tips to be of value – sign up for my emails on my website http://www.spencerXsmith.com and get tips, tricks, how tos and videos sent straight to your inbox on topics that matter to you. Thanks and have a great day!
Get Started in the LinkedIn Talent Solutions Learning Center
Wondering how to get the most out of your Recruiter license? Check out the Talent Solutions Learning Center, and choose how you want to learn. We have a variety of materials to help you step up your recruiting game, including tip sheets, on demand self-paced tutorials, and live webinars where you can speak with our product experts. Learn more about LinkedIn Recruiter: http://linkd.in/1a1kz1W Subscribe to the LinkedIn Talent Blog: http://linkd.in/19V0QDv Follow the LinkedIn Talent Solutions page: http://linkd.in/1daCQQm Tweet with @HireOnLinkedIn: http://bit.ly/1e4VFBO
How To Effectively Use Linkedin Ads For Lead Generation
Theres no doubt Linkedin is a very powerful social network, especially since its the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business. Although its such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively. Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account. There are 2 types of Linkedin ads. Text ads Sponsored updates Text ads appear on the right hand side of the news feed and contain three elements: A headline, a description and an image. Text ads allow you to choose the audience you want to reach and allow you to set your own budget without any long term commitment. You can run advertising on Linkedin for as long as you want and invest as little or as much as you want. Text ads also allow you to pay per click or per impression. To get started, simply go to https://www.linkedin.com/ad or click on business services then click on advertise Next, click on text and image ads, then click on create an ad Then, click on your ad account, and click on select next to text ads Next, name your Linkedin campaign. No one will see the name, only you. For example, if youre setting up a Linkedin campaign to promote an event, you can name the Linkedin campaign the name of your event and specify its a text ad. Remember, you can create up to 100 ad variations when you advertise on Linkedin to see which combination of text, headline and image is most effective. You then have 2 options. You can either redirect people who click on your ad, to your Linkedin page if you have one, or to your website. Then type in your headline and description and upload a photo. You can also choose between 4 layouts: square, tall, horizontal, and long. After, click on next to choose your Linkedin ad targeting. Linkedin ad targeting options include geographic location, age, gender, job title and many more. Once you have decided on your target market, decide on the budget and whether you want to be charged per click or impressions. There is no right or wrong choice. Its best to choose what gets you the best results at the lowest cost. You might want to run a text ad and pay per click and the same text ad and pay per impression to see what works best for you. Then, click on launch campaign. Sponsored updates on the other hand, appear in the Linkedin feed. These ads allow you to get your posts to more people and attract new followers. Plus, they appear on desktop computers, tablets, and mobile devices. To set up a sponsored update ad you will need to create a Linkedin company page or a Linkedin showcase page. Then, go to https://www.linkedin.com/ad or click on business services then click on advertise. Then, click on create campaign and click on create sponsored update campaign. Then, tick yes, then tick the box next to company or showcase page url and insert the link of your company page. Select your currency, and click on next. Next, name your campaign and add sponsored update ad to differentiate between your text ad campaign and sponsored update campaign. Then click on next. You can select a post already published that you wish to advertise on Linkedin, or you can create a new post by clicking on create new sponsored content. Then click on next. Then, decide on the Linkedin ad targeting options you will use, and click on next. Then decide on your budget and click on next. Add your payment details and click on review order. Linkedin will then either approve your ad if it follows their advertising guidelines or disapprove it. The key when launching paid advertising campaigns is to closely monitor daily what is performing best and test different ad variations. When you spot ads that perform well, you can increase your budget for those and cancel ads that dont perform as well. So I hope youve enjoyed this video on how to advertise on Linkedin effectively, for traffic and lead generation, remember to like this video, share it, and leave a comment below. To receive more social media tips, make sure you subscribe to our channel.
Social Selling Playbook for Sales Managers LinkedIns Advanced Search Why Use LinkedIn’s Advance
http://SalesTipADay.com Chris Hamilton 403-630-1243 For help on your marketing and sales needs, contact Chris Hamilton in Calgary at: 403-630-1243 Chris at SalesTipADay.com http://salestipaday.com/linkedin-social-sellings-success-seminar Join our next LinkedIn Social Selling Success Webcast. In the U.S., you can text LinkedIn to 44222, in Canada you can text LinkedIn to 1 855 969 5300 You can go to http://salestipaday.com/linkedin-social-sellings-success-seminar or go to http://bit.ly/linkedinsocialselling.