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How To Effectively Use Linkedin Ads For Lead Generation
Theres no doubt Linkedin is a very powerful social network, especially since its the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business. Although its such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively. Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account. There are 2 types of Linkedin ads. Text ads Sponsored updates Text ads appear on the right hand side of the news feed and contain three elements: A headline, a description and an image. Text ads allow you to choose the audience you want to reach and allow you to set your own budget without any long term commitment. You can run advertising on Linkedin for as long as you want and invest as little or as much as you want. Text ads also allow you to pay per click or per impression. To get started, simply go to https://www.linkedin.com/ad or click on business services then click on advertise Next, click on text and image ads, then click on create an ad Then, click on your ad account, and click on select next to text ads Next, name your Linkedin campaign. No one will see the name, only you. For example, if youre setting up a Linkedin campaign to promote an event, you can name the Linkedin campaign the name of your event and specify its a text ad. Remember, you can create up to 100 ad variations when you advertise on Linkedin to see which combination of text, headline and image is most effective. You then have 2 options. You can either redirect people who click on your ad, to your Linkedin page if you have one, or to your website. Then type in your headline and description and upload a photo. You can also choose between 4 layouts: square, tall, horizontal, and long. After, click on next to choose your Linkedin ad targeting. Linkedin ad targeting options include geographic location, age, gender, job title and many more. Once you have decided on your target market, decide on the budget and whether you want to be charged per click or impressions. There is no right or wrong choice. Its best to choose what gets you the best results at the lowest cost. You might want to run a text ad and pay per click and the same text ad and pay per impression to see what works best for you. Then, click on launch campaign. Sponsored updates on the other hand, appear in the Linkedin feed. These ads allow you to get your posts to more people and attract new followers. Plus, they appear on desktop computers, tablets, and mobile devices. To set up a sponsored update ad you will need to create a Linkedin company page or a Linkedin showcase page. Then, go to https://www.linkedin.com/ad or click on business services then click on advertise. Then, click on create campaign and click on create sponsored update campaign. Then, tick yes, then tick the box next to company or showcase page url and insert the link of your company page. Select your currency, and click on next. Next, name your campaign and add sponsored update ad to differentiate between your text ad campaign and sponsored update campaign. Then click on next. You can select a post already published that you wish to advertise on Linkedin, or you can create a new post by clicking on create new sponsored content. Then click on next. Then, decide on the Linkedin ad targeting options you will use, and click on next. Then decide on your budget and click on next. Add your payment details and click on review order. Linkedin will then either approve your ad if it follows their advertising guidelines or disapprove it. The key when launching paid advertising campaigns is to closely monitor daily what is performing best and test different ad variations. When you spot ads that perform well, you can increase your budget for those and cancel ads that dont perform as well. So I hope youve enjoyed this video on how to advertise on Linkedin effectively, for traffic and lead generation, remember to like this video, share it, and leave a comment below. To receive more social media tips, make sure you subscribe to our channel.
How to use LinkedIn talent pool reports to hire faster & better
Access full talent pool reports from your region here: Australia: https://lnkd.in/fxnTPXr India: https://lnkd.in/fEApCFF Southeast Asia: https://lnkd.in/fmCds5g
Tim Acheson – Google Squared, Introduction Video!
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3 LinkedIn Secrets Every Job Seeker Needs to Know
Here are three of the most useful LinkedIn features for snagging a new job. Facebook: https://www.facebook.com/ComplexHustle/ YouTube: https://www.youtube.com/channel/UCVAWBDbI_scGDPB4kdz0e4Q Twitter: https://twitter.com/complexhustle Instagram: https://www.instagram.com/complexhustle/ Complex Hustle is a lifestyle channel for creators, entrepreneurs and young professionals navigating the new economy. Delivering daily news, expert insight and original programming we explore all things hustle from the corner to the corner office. Its a platform for the leaders and change-makers of today. We sit at the intersection of media, entertainment, technology and culture. Our content covers the many stages of entrepreneurship, empowering todays do-it-yourself generation to design the careers they want. We equip our audience with the tools and tips to create content, develop products and build businesses in the modern world.
Mind Your Career Leveraging Your LinkedIn Profile
Lauren Forest, former LinkedIn employee, will be teaching us how to best utilize LinkedIns capabilities. Through client relationship building and thorough conversations Lauren successfully consulted 300+ Talent Acquisition professionals on how to build a recruitment strategy, including creative branding and marketing, to bring and retain top talent at their organizations. In this webinar Lauren will go over how to leverage your LinkedIn profile to be positioned as a competitive candidate. You will learn. Why LinkedIn matters How to create your professional brand & utilize connections What recruiters and HR professionals are looking for How to stay involved if youre not looking for a new role