A Step-by-Step Guide to LinkedIn Prospecting





http://www.marketing-for-business.com/inbound-marketing-service/ All of the evidence points to LinkedIn being the premier social media site for B2B lead generation, the platform outranking the likes of Facebook, Google+, Twitter and Pinterest for effectiveness in this regard. As a matter of fact, more than 80% of social media leads have been found to come via LinkedIn, as opposed to the less than 13% that Twitter generates and the 6.73% mustered by Facebook. With all of that in mind, you might be interested to know how here at Marketing Republic, we can optimise your business LinkedIn activity to ensure increased and continual success in attracting both quality and qualified leads. Simple, repeatable and consistently effective. The typical LinkedIn sales prospecting campaign run by Marketing Republic begins with the identification of your Ideal Customer Profile (ICP), followed by the modification of your LinkedIn profile, the messaging of prospects and follow-up contact. Only with a proper understanding of your target market, will you be fully equipped to identify the right companies to target, so that you can modify your LinkedIn profile to suit. You should have a detailed idea of your ICP, right down to the job titles of those that you would like to speak to, the industries that they work in, the size of their business and most importantly of all, why they would actually need your product or service. What does your LinkedIn profile need to include? The optimisation of your LinkedIn profile is a central part of our prospecting service – the whole idea of inbound marketing, after all, being to entice prospects to your business without you always having to be the one to get in touch first. Accordingly, your LinkedIn profile should appeal as much as possible to targets matching your ICP. At the very least, the basic information in your profile – such as your name, location, job title and industry – will need to be accurate, with the likes of a professional photograph, compelling headline and customised profile URL also potentially instrumental. When you also include such elements as an email address, other social media account links, labels for website links and a call to action, you may already be well on the way to achieving a really powerful LinkedIn presence from the point of view of luring the right prospects. Contact us now about our B2B prospecting service The above is just a small taster of some of the things that we can do for your B2B company’s LinkedIn presence to boost the effectiveness of its prospecting. Chat with us today about an all-encompassing approach to inbound lead generation that could give you hundreds of new connections each month, 10-20 leads a month and much more all-round impact on LinkedIn when trying to gather the very best quality – and qualified – leads.

http://www.marketing-for-business.com/inbound-marketing-service/ All of the evidence points to LinkedIn being the premier social media site for B2B lead generation, the platform outranking the likes of Facebook, Google+, Twitter and Pinterest for effectiveness in this regard. As a matter of fact, more than 80% of social media leads have been found to come via LinkedIn, as opposed to the less than 13% that Twitter generates and the 6.73% mustered by Facebook. With all of that in mind, you might be interested to know how here at Marketing Republic, we can optimise your business LinkedIn activity to ensure increased and continual success in attracting both quality and qualified leads. Simple, repeatable and consistently effective. The typical LinkedIn sales prospecting campaign run by Marketing Republic begins with the identification of your Ideal Customer Profile (ICP), followed by the modification of your LinkedIn profile, the messaging of prospects and follow-up contact. Only with a proper understanding of your target market, will you be fully equipped to identify the right companies to target, so that you can modify your LinkedIn profile to suit. You should have a detailed idea of your ICP, right down to the job titles of those that you would like to speak to, the industries that they work in, the size of their business and most importantly of all, why they would actually need your product or service. What does your LinkedIn profile need to include? The optimisation of your LinkedIn profile is a central part of our prospecting service - the whole idea of inbound marketing, after all, being to entice prospects to your business without you always having to be the one to get in touch first. Accordingly, your LinkedIn profile should appeal as much as possible to targets matching your ICP. At the very least, the basic information in your profile - such as your name, location, job title and industry - will need to be accurate, with the likes of a professional photograph, compelling headline and customised profile URL also potentially instrumental. When you also include such elements as an email address, other social media account links, labels for website links and a call to action, you may already be well on the way to achieving a really powerful LinkedIn presence from the point of view of luring the right prospects. Contact us now about our B2B prospecting service The above is just a small taster of some of the things that we can do for your B2B company's LinkedIn presence to boost the effectiveness of its prospecting. Chat with us today about an all-encompassing approach to inbound lead generation that could give you hundreds of new connections each month, 10-20 leads a month and much more all-round impact on LinkedIn when trying to gather the very best quality - and qualified - leads.
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